StyleWeek, established in 2009 was created with the vision of connecting local buyers and press with emerging design talent. The SEED Student Design Challenge features even earlier work.

As an extension of StyleWeek, SEED works directly with universities and colleges to identify the most driven talent to partake in this competition. These students then come together for one show where they are judged by an industry panel of fashion and press professionals. Showcasing student work is a powerful tool for resourcing new ideas for the future of fashion in the Northeast. It provides students with their first experience of a professional trade runway show and prepares them for what is to come and how to cultivate their brand in the industry.

This biannual competition is held during StyleWeek Northeast every February and September. This season we are showcasing only five student designers who will be creating a 3-piece capsule collection on September 20th, at the Rhode Island Convention Center. This will be the kick-off show for StyleWeek Season 13, September 20-23rd.

Past participating institutions include; Rhode Island School of Design; Rhode Island College; Mass Art; LaSalle University; Roger Williams University; Johnson and Wales; University of Rhode Island, Fashion Institute of Design and the School of Fashion Design Boston.

The participating students are asked to consider cohesiveness in their collection. SEED focuses on creativity and expression rather than sellibility. For instance, SEED participants in the past have shown creations made with tea bags, paper clips, and household items including mops and elastics. This year the stakes are higher as we are asking the students to come up with a connection between their pieces, using the materials of their choice.

The winning student will receive a $1000 toward their schooling.