WOW QING insists on creating lively and interesting works from a unique perspective, telling the story behind the works, and you who are full of stories are the protagonist of this brand. Humor, fun, surprise and romance are the soul of the brand. WOW QING is not to convey a style, but a beginning, a new trigger, and more possibilities.
My name is Qing Li, and I graduated from Massachusetts College of Art and Design in fashion design. My favorite fashion designer is Karl Lagerfeld. The way he played fashion and the way he enjoyed it inspired me a lot. Just like him, one of my biggest fear is to be a boring fashion designer.
My fashion enlightenment came from my grandmother, who is a tailor. When I was young, my grandma and I made doll clothes, bags, and crafts together. She always said that many of her works are inspired by the good time with me. In the same way, this beautiful inheritance continues to me and my son. In many of my works, you can feel the children’s innocence, wild imagination, surprise, silly and humorous…As a fashion designer, family life has always been my precious wealth and an important source of inspiration.