As a full figured woman, Yona Love understands how difficult it is to dress a woman of a certain size. As a business owner, she spent years having clothes custom-made to her own specifications, because she could not find the looks she wanted in her size. She finally decided to create her own line of plus size fashion, to meet the needs professional women just like herself: Professional women who want to be taken seriously. Yona Love believes that beauty is not about size, but about style and confidence. She wants women to feel liberated in her clothing. To enjoy what they are wearing so much it makes them smile to think about it. And to be able to feel comfortable and confident in any situation. Because that is truly beautiful. Yona’s fabulous plus size clothing is made in New York City.